Social Media

Facebook’s Ad Algorithms Still Excluding Women to See Job

Facebook is withholding certain job ads from women because of their gender, according to the latest audit of its ad service.
The audit, conducted by independent researchers at the University of Southern California (USC), reveals that Facebook’s ad-delivery system shows different job ads to women and men even though the jobs require the same qualifications. The findings come despite years of advocacy and lawsuits, and after promises from Facebook to overhaul how it delivers ads.
The researchers registered as an advertiser on Facebook and bought pairs of ads for jobs with identical qualifications but different real-world demographics.

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